Industries / Retail and e-commerce

Store, channel and category profitability

Retail and e-commerce

Online orders, returns and store operations have very different cost profiles. ProfitKeel lets you compare channels and categories on a fully loaded basis.

Questions you can answer

Is online more profitable than stores once fulfilment and returns are counted?
Which categories absorb the most handling and space?
Which stores cover their share of central cost?

How the model is shaped

LedgerStores, distribution centers, fulfilment and head office.
Function poolsDistribution, fulfilment, returns, marketing.
ChannelsCost moved to store and online by volume.
Categories and storesLanded on category, store and region.

Typical cost objects

StoreChannelCategoryOrderRegion

Typical drivers

OrdersUnits shippedReturnsSelling spaceTransactions

Use cases

Channel profitability Branch, store and site profitability Product and SKU profitability Cost to serve What-if and budget scenarios Month-end management P&L

Who uses it

CFO and finance director FP&A Operations and supply chain Product and category managers Pricing and revenue management Financial controller

See your own cost structure in ProfitKeel.